Vision
Current-generation computing in every Indian home, school and office — not the generation the market decided India could afford.
About POWER-X
The technology people. Since 1994.
A counter in Bengaluru became a five-city network, then a brand: POWERX, by Prime AssetSource Pvt Ltd. Thirty years on, the promise hasn't moved — honest hardware, a real invoice, and a person who answers when something goes wrong.
Where we're going
Our vision and our mission.
Mission
Build and stock hardware worth our own name, price it on value, back it across a real counter — and put the invoice in the box every single time.
The company in numbers
Three decades, measured.
0 yrs
In the hardware trade
Founded 1994; the POWERX brand since 2000.
0+
SKUs, verified in stock
Every listing checked at receipt, not copied from a brochure.
0
Branches with service desks
Bengaluru, Mumbai, Vashi, Pune, Hyderabad.
0
Product lines
Complete desktops down to the cable that connects them.
Since 1994
The road to the desktop line.
Thirty years in three chapters. The line fills as you read — and ends at the product this store sells today.
The counter
1994 – 2003
1994
One counter in Bengaluru
Kaushik & Preet Sonawala start matching parts to problems — and doing the invoices right.
1995
Apple signs us on
An authorised partnership in the first year of business.
2000
POWERX is born
Customers kept asking for honest components with real warranty. We put our own name on the box.
2001
AMD and Intel
Platform partnerships with both CPU houses.
2003
First compute cluster
An AMD Opteron cluster, built and delivered for DCC.
The network
2005 – 2016
2005
National distribution
From one counter to components moving at country scale.
2008
Four new cities
Hyderabad, Mumbai, Pune and Coimbatore come online.
2011
Among India's top IT importers
The volumes now speak for themselves.
2016
Hardware take-back
Old machines come back through the same doors the new ones leave from.
The brand
2020 – today
2020
The catalog goes online
Live stock, real prices — the counter, now open to all of India.
2023
Gaming components
Cabinets, coolers and boards for people who build their own.
2024
The desktop line
Complete machines, assembled and burned in on our own bench. The page you are reading sells them.
Why POWERX
Four things competitors don't do.
Our name on the hardware
POWERX motherboards, SSDs, cabinets and power supplies — built to our spec, priced without a middle layer.
Desktops built by hand
Every complete machine is assembled, stress-tested and burned in on a bench before it ships. A computer, not a parts list.
A counter you can walk to
Five cities, five service desks. Warranty claims happen across a counter, not inside a ticket queue.
Distribution prices, passed on
Thirty years of buying at scale, priced through to you. Performance per rupee is the spec we chase hardest.
What we carry
Twenty product lines.
Every line below is a live department — tap one and you're shopping it.
Buying with confidence
The paperwork is part of the product.
An invoice done right is why the first counter survived. It still is.
An invoice on everything
Business or personal, every order ships invoiced. Add a GSTIN at checkout and it appears on the document.
Stock that matches the listing
What the page says is what the label says — 375+ SKUs verified at receipt.
Warranty without the runaround
Your invoice is the warranty card. Every branch runs an RMA desk against a 48-working-hour target.
Paid safely, dispatched fast
Razorpay checkout, free shipping over ₹999, 24-hour dispatch on stocked items, tracking on pickup.
Asked often
Three quick answers.
What makes POWERX different?
Thirty years in the trade, our own product lines from motherboards to cabinets, and real branches with staffed RMA desks — priced for value, not badge.
Where can I buy POWERX products?
Right here in the online catalog, or across the counter at any of the five branches: Bengaluru, Mumbai, Vashi, Pune and Hyderabad. Wholesale partners stock the range in every major tech hub.
When can I reach support?
Customer care answers Mon-Fri, 10:30 AM to 6:30 PM on +91 95137 77553. Outside those hours, email replies land within one business day.
Next step
Thirty years in. Your turn.
Browse the catalog, or tell a person what you're building and let them spec it with you.